Hong Kong Fintech Week (HKFW: Nov.3-7) and Singapore Fintech Festival (SFF: Nov.12-14), the two leading fintech conferences in Asia, are coming up soon. We are proud that, for the third consecutive year, 100 Women in Finance and 100WFinTech will serve as Supporting Organization for HKFW and Community Partner for SFF. In this special ‘100WFinTech Changemakers’ series, we spotlight two women leaders from the 100WFinTech Public Directory, representing these two major fintech hubs. Rosie Hampson (Hong Kong), Executive Director of Digital Assets at Goldman Sachs (Asia), and Vanessa Chen (Singapore), Cofounder and COO of CHOYS, share their career journeys in fintech. Vanessa will speak in the Healthtech Forum at Hong Kong Fintech Week.
As a paid member of 100 Women in Finance, you are eligible for a 10% member discount on the Hong Kong Fintech Week’s General Pass and a 25% member discount on the Singapore Fintech Week’s General Pass. For more details, log into your 100WF membership account and visit the “Industry Event Discounts” on your Member Benefits section.
If their stories and missions resonate with you, please share them with your network, get in touch with us, become a member of 100 Women in Finance, and join the 100WFinTech Public Directory.
Rosie Hampson
Executive Director, Digital Assets of Goldman Sachs (Asia) L.L.C.
Location: Hong Kong
LinkedIn: https://www.linkedin.com/in/rosiehampson/
First, we chat with Rosie, who is an Executive Director in the Digital Assets team at Goldman Sachs. Having joined the firm in 2020, Rosie leads the tokenisation and digital money strategy for the team in APAC. Additionally, Rosie leads the sustainable finance initiatives for the Digital Asset team globally.
Passionate about new technologies and digital strategy, Rosie started her career at Accenture in London in 2013, relocating to Hong Kong in 2015 where she led Accenture’s FinTech Innovation Lab Asia-Pacific, an accelerator programme for early stage fintech companies, partnering with global banks and insurance companies. She recently supported 100WF event in July this year on “Mastering the Digital Assets Ecosystem: A Career Roadmap” to guide a thoughtful and engaging discussion with other outstanding panel speakers in Hong Kong. Rosie will talk about her career journey, and what she is excited about in the Digital Assets landscape.
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Why did you get involved in the FinTech and Digital Assets space? What have you learned over this journey?
Having started my career at a consultancy, I have always been interested in leveraging emerging technologies to solve business and operational challenges. I was privileged, in 2017 to take over the reins of Accenture’s FinTech Innovation Lab Asia-Pacific, this was my first exposure to, and in the deep-end one at that, blockchain. With many of the start-ups we worked with and advised boasting blockchain-based solutions, ranging from parametric insurance, mobile payment solutions, KYC & AML automation tools, to credit risk monitoring. Partnering and working with these companies to support them in coming to market, fundraising, resourcing and R&D needs. This gave me experience in the workings of these innovative technologies and allowed me to learn first-hand from entrepreneurs, the mechanics of building businesses from scratch.
From here the fire was ignited for me to continue working with entrepreneurial minds, who are trying to challenge established financial market processes, for the better. Fast forward to 2020 when GS was building out its APAC Digital Assets team, I joined the team to focus on tokenization and digital money strategy in the region, building out GS DAP® for our APAC clients and use cases. I have had the opportunity to work with Central Banks, Corporates, Institutions and Start-ups on tokenization initiatives, with key catalysts for these projects being improving operational processes, expanding product offerings and reshaping traditional financial market infrastructure. The Digital Assets team at GS has an immensely entrepreneurial mindset, composed of multidisciplinary and highly collaborative individuals, we are constantly challenged to rethink market practices to ensure that we are supporting and servicing our clients in the most innovative, efficient and compliant ways possible. This mindset is reflective of the Digital Assets space more broadly; it is an ecosystem that thrives on compliant collaboration. Change is driven through partnerships.
What are you most excited about for the future of Digital Assets?
Of late there has been an amass of developments across the Digital Assets landscape globally, with regulatory changes, framework launches, and a growing number of traditional Financial Institution players coming to the table and a significant growth in the investment into the underlying infrastructure. All these developments are conducive to progressing a robust, yet flexible ecosystem whereby the Web2 and Web3 worlds can converge. There is no single action that one party can take to move activities onto blockchain, it is a combination and collaborative approach that is going to move the needle and bring mainstream use cases on-chain at scale. Most use cases thus far have been foundational, enabling institutions and investors alike to execute low volume, low risk use cases, with mirror ledgers off-chain. These pilots and small notional transactions allow institutions to gain comfort and hands-on experience in new technologies and processes, which will in turn allow for increased institutional adoption. In terms of applications, and aligned to my global role, I am excited about the application of blockchain in the sustainable finance space. Core tenets of blockchain include transparency, traceability and auditability, all of which are accretive to the development and streamlining of the sustainable finance landscape. We have seen use cases ranging from supply chain monitoring, emissions monitoring, green debt tokenization, use of proceed traceability to automated reporting, this accompanied with the transition to energy-efficient consensus mechanisms increases the propensity of adoption in the sustainable finance space. The intersection of technology and sustainability is a space where I truly believe we can help instigate positive change. I’m excited to see the continued developments in this space.
How can you bring these experiences into 100WFinTech initiatives?
Overall, 100WFinTech aims to support the connectivity of female leaders in the FinTech ecosystem, this connectivity and collaboration is echoed in the camaraderie of the Digital Assets landscape (a common theme through this interview). I have had the honour of participating in multiple 100WFinTech initiatives, on both sides of the stage, it is great to be part of a supportive community, and I look forward to furthering my engagement.
Vanessa Chen
Cofounder and COO of CHOYS
Location: Singapore
LinkedIn: https://www.linkedin.com/in/vanessaylchen/
Next, we had a conversation with Vanessa about her startup journey. Before CHOYS, she had worked in roles that constantly put her in touch with both technology and people. She noticed a gap: small and mid-sized companies, especially startups, often struggled to provide comprehensive employee benefits and engagement programs because existing solutions were expensive, fragmented, or built for large corporations.
CHOYS was born from the belief that employee wellbeing and engagement should be accessible to every company, regardless of size. They started with group health insurance for startups and SMEs, but quickly expanded into a full ecosystem—mental health support, telemedicine, health screenings, workplace engagement features like organisational health assessments, social clubs, all included in a gamified app, and the most popular one is the flexi rewards that employees could redeem in real time.
What excited her was the opportunity to merge fintech infrastructure—payments, benefits administration, reward systems—with human-centered design. Her team weren’t just creating a benefits platform; they were designing a gamified tool leveraging AI that could help organizations understand, engage, and care for their people while building a culture of recognition and wellbeing. It’s fintech, but with heart.
The early days were challenging. They had to convince partners, clients, and even themselves that a startup like theirs could compete with traditional benefits providers. But seeing how fast they could iterate and how well their ideas resonated with underserved markets kept them going. Today, CHOYS is used by companies across industries, serving multi-country teams, and their vision keeps growing.
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Why did you get involved in the fintech space? What have you learned over this journey?
Prior to starting CHOYS, I had my fair share of experience in the tech industry. While tech is the driving force into the future and truly fascinating, I’ve always been interested in how to incorporate more humanity elements into whichever tech product that I participate in being built. I believe the more digital and AI-driven the world becomes, the more important human beings’ wellbeing needs will become.
My first co-founded startup was about travel and payments so there has always been a fintech element. Being a typical Asian kid who was “good at maths” I took on actuarial science major while doing undergrad in New York, so building financial models or “using numbers” was my forte and I find lots of beauty with probability and statistics that connect the known and the unknown. It has also been such a cohesive journey so far building CHOYS – combining my passion for wellbeing with my expertise in tech, partnerships, and insurance specifically because I do have families and loved ones who are in this industry as well.
How can those experiences inspire you to bring into 100WFinTech initiative?
As the cofounder of CHOYS, I’ve spent the past years building the employee benefits and engagement platform from the ground up with the team—serving underserved communities like startups and SMEs and modern/progressive teams and leaders, and creating products that merge financial services with real human impact. This experience taught me how to bridge innovation with inclusivity, and navigate partnerships across industries.
For 100WFinTech, I bring this same lens: the belief that fintech is not just about technology or transactions, but about empowering people and creating ecosystems where underrepresented voices and organizations can thrive. My journey showed me the value of cross-border collaboration, resilience in building from scratch, and the importance of designing solutions that serve both business and human needs. I’m excited to contribute these lessons to help shape a community that champions diversity, innovation, and meaningful impact in fintech.
What key messages do you want to share with our 100WFinTech community and the younger generation of women who want to follow a similar path?
I feel incredibly grateful to be a woman in this era—an age where opportunities feel truly limitless. Compared to previous generations, we now have unprecedented access to resources, networks, and tools that allow us to turn ideas into reality faster than ever. And for the younger generation, the playing field is even more exciting.
In 2025, we’re seeing innovations like vibe coding and no-code tools that empower us to build in weeks what once required huge teams and years of work. Many capital and various institutions set aside specific investments for women. This is a time when creativity, curiosity, and courage can open doors that didn’t even exist before. Especially for women in fintech, the future is wide open—and I can’t wait to see the groundbreaking solutions the next generation will bring to life.
Events organized or co-hosted by 100WFinTech in September and onwards are as follows:
September 1, in-person event in London, ”Redefining Retail Investing: The Tech Revolution“, produced by 100WFinTech and hosted by LSEG. Key topics included democratising financial access, innovation across the UK and Europe, and how firms are using technologies to empower investors.
September 30, 2025, in-person event in Munich, “AI in Wealth: Fintech’s Innovation Frontier”, produced by 100WFinTech in collaboration with SwissFintechLadies and co-hosted by Plug& Play and Allianz Global Investors featuringSwiss & German based fintech start up pitches and demos, a panel discussion and networking. The event takes place around Bits and Pretzels 2025, the largest founder festival in Munich.
October 22, 2025, virtual teach-in event, “No-Code in Action: Build Your Own App in Minutes,” produced by 100WFinTech and sponsored byBase44, recently acquired by WIX. Participants will see how AI-powered no-code technology is transforming fintech — and will have the chance to build their own app live during this interactive session. The event showcases practical solutions for innovating quickly, affordably, and without external developers.
November 3-7, Hong Kong Fintech Week x StartmeupHK Festival 2025 (10% member discount code displayed on “Industry Event Discounts” section on 100WF Membership Login), 100WFinTech is the supporting organization of HK FIntech Week for the 3rd year.
November 12-14, Singapore Fintech Festival (25% member discount code displayed on “Industry Event Discounts” section on 100WF Membership Login), 100WFinTech is the supporting organization of SFF for the 3rd year.
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This is the thirteenth article of our Changemakers in FinTech series. In the future, we will continue to feature FinTech book authors, TED Talk Speakers, lecturers, and influencers from around the world.
If you are interested in partnering with us at 100 Women in FinTech, please visit our website and contact us here.