100WF Branding Guidance
Primary Logo – Introduction
Vertical Logo
USAGE:
Whenever possible, the vertical logo should be used. The Primary 100WF logo should be used when promoting or advertising events.
LINKS:
100WF Primary Logo – Vertical (JPG)
100WF Primary Logo – Vertical (PNG)
100WF Primary Logo – Vertical (EPS)
Horizontal Logo
USAGE:
When vertical space is limited, or a specific composition requires it, the horizontal version of the 100 Women in Finance logo may be used.
LINKS:
100WF Primary Logo – Horizontal (JPG)
100WF Primary Logo – Horizontal (PNG)
100WF Primary Logo – Horizontal (EPS)
Primary Logo – Spacing
Spacing Rules
All applications of either variation of the 100 Women in Finance logo must always have ample empty space around them, unobstructed by any other graphic elements or type. This clear space must be equal to or greater than the width of the number “1” in the “100 .” The space between the “100” mark and the “Women in Finance” type is also exactly equal to the width of the “1” in “100,” but this space should NEVER be changed for any reason, under ANY circumstances.
Both logos have been carefully composed and should always be used EXACTLY as provided.
Primary Logo – Sizing
Minimum Size for Print + Web
When using the logo at a very small size, please be sure to adhere to the minimum size requirements listed below in order to maintain the logo’s integrity and legibility. Neither the vertical or horizontal logo variation should ever appear smaller than the sizes listed below – in inches for print, and in pixels for onscreen, digital applications.
“Women in Finance” type size is 2X larger than it appears with the primary logos
For Use at Extremely Small Sizes
In those rare cases where the minimum size requirements outlined on above cannot be respected, the extra small variation of the logo shown on the left may be used. But again, ONLY in those specific instances when a width of 1” is not possible.
LINKS:
Primary Logo – Color Variation
Knockout Logo
USAGE:
If the logo is being used on a dark background then the knockout version of the primary logo should be used.
LINKS:
100WF Primary Logo – Knockout (PNG)
100WF Primary Logo – Knockout (EPS)
Monochrome Logo
USAGE:
A monochrome version of the logos is available that should ONLY be used in circumstances where all the content has to be monochromatic.
LINKS:
100WF Primary Logo – Monochrome (PNG)
100WF Primary Logo – Monochrome (EPS)