Member Highlight: Shelley A. Svoren

Jun 17, 2024

Shelley A. Svoren
CEO and Founder of Infinite Branches

Infinite Branches works with start-up businesses and investors to build sustainable organizations within the global aviation industry. Our mission is to ensure that the money spent on one’s investment in aviation is more than green: it contains a purpose, and we do this by strategically building lasting connections and opening doors that grow revenues, reduce costs, and expand our clients’ impact. We value collaboration based upon transparency, curiosity, and integrity that result in deep wins, which empower all involved and result in realized tangible gains amongst partners.

As a recovering banker, federal banking regulator, investor, and corporate financier for consumer, retail, and technology companies, her experiences over the course of her 30+ year career are diverse and complex. She oversaw the portfolio management for an aviation lending portfolio that originated over $1Bn+ in aviation secured loans and financing facilities for aviation service providers (aircraft operators/Part 135 and wholly-owned aircraft brokers) without any losses or repossessions during her tenure. She partnered with multiple groups to manage sales activity and minimize expenses; developed and managed multi-national budgets; structured complex credit facilities; customized analyses that identified new niche market opportunities and whether divestiture should commence; and developed and managed client, referral, and financing relationships. In addition to the aviation industry, she is additionally experienced with the complexity of owning, perfecting an interest in, and monetizing maritime, art, and winery & vineyard assets.

Her experiences as a leader are recognized internationally. Since founding Infinite Branches, she received The Business Concept’s annual Aviation and Aerospace awards for two consecutive years and she served as the keynote speaker for FedEx Express Women’s Network 2021 Annual Forum where she discussed the evolution of her career and the trajectory forward to an audience of 1,000 people globally. She was selected for inclusion in Marquis’ Who’s Who during May 2024 and she serves on the board of the International Aviation Womens Association (IAWA), as the network’s VP – Leader Development, and supports the activities of the Scholarship, Mentorship, and Leadership Development committees and was an integral part in adding two new scholarship university partnerships and launching the organization’s app enhanced mentoring program as well as obtaining sponsorship and grants from an international foundation to support it; and creating, hosting, and editing the organization’s podcast: Connect, Inspire, and Lead. She moderates panels and speaks at conferences regarding aviation and marine industries; writes articles and speaks on podcasts; and mentors men and women who she enjoys speaking about when they are not in the room so that doors are opened that were once closed.

She is a dynamic thinker and continues to invest in her industry knowledge for the benefit of her clients and her community. She earned her BS from the University of Oregon with a focus on Finance, Economics, and Scandinavian Studies and continues coursework to expand her knowledge of FinTech, business aviation, and next generation aviation industries; innovation, strategy, and scalability; leadership; Environmental, Social, and Governance (ESG); and Socially Responsible Investments (SRI) issues. The founder and her partner – an experienced equity investor – are accredited investors who collectively understand issues pertaining to debt and equity.


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